About Us

Our Heritage

World Wire Cables (WWC) began in Melbourne over 28 years ago when our founder, William Wang, reeled the very first cables in a suburban garage using a bicycle wheel. From that small start, we’ve grown into a trusted national supplier serving Australia’s leading wholesalers, contractors, and infrastructure projects.

“Australian Family Business Since 1996”

Our People

We’re proudly Australian-owned and family-run, with our team, operations, and leadership firmly based in Australia.

  • Gender-balanced leadership team
  • Generations of families working side by side
  • Proudly multicultural workforce

Our strength comes from inclusivity, integrity, and respect — values that shape how we work and the long-term partnerships we build.

Our Expertise

WWC supplies cables across the full spectrum of applications:

  • Renewables: solar, wind, and battery energy storage (BESS)
  • Critical infrastructure: data centres, transport, and utilities
  • Mining & resources: heavy-duty power and control cables for harsh conditions
  • Industry & construction: low, medium, and high-voltage power, control, and communication cables

All products are designed for Australian conditions, fully compliant with AS/NZS standards, and built for reliability, safety, and long-term performance.

Our Future

As Australia transitions to clean and resilient energy, WWC is investing in:

  • Local cable manufacturing in Australia
  • ESG commitments and sustainable practices
  • Innovative product development and technical support

We don’t just supply cables. We partner with customers to power Australia’s economic growth and clean energy future.

 

We Offer Cable Solutions

Cable specialists:
Data, Instrumentation, Low, Medium, High, and Extra High Voltage Cables

WWC have been established here in Melbourne Ausralia since 1997.